Shopbop Trend Features
I wrote elevated, editorial copy to promote the brand’s seasonal and category-driven product.
Madewell Makes Dream Jeans
I crafted editorial copy to promote Madewell’s exciting arrival on Zappos.
It’s a Cozy Crocs House Party
I wrote an editorial feature spotlighting Crocs’ ultra-fuzzy lined clogs.
Actually-Comfortable Bras
I crafted copy for a Zappos editorial piece highlighting six bras so good, you might forget you’re wearing one…
Kids Pick Their Own First-Day-of-School Outfits
I planned a kids back-to-school editorial feature— from conducting interviews, to finding talent, to coordinating product and executing copy.
Dopamine Dressing
I wrote a series of editorial features highlighting the season’s most-mood boosting trends.
Denim for Gloria Noto
I wrote an editorial feature (plus a step-by-step beauty guide) about NOTO Botanics founder Gloria Noto and her go-to Zappos denim outfits.