Shopbop Homepage

I created compelling front page content to help Shopbop’s customers find (really chic) style inspo.

SOREL x Alfred Coffee Collab

I wrote site copy to promote the sneaker lovechild of cult-fave coffee shop, Alfred, and legendary shoe brand, SOREL.

The Find

I crafted weekly copy that encouraged a whole lot of add-to-cart action for Zappos’ editor-approved shopping destination.

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Petite n Pretty

I crafted creative product description copy for this clean + sparkly kids’ beauty brand.

Zappos Print Lab

I developed landing page copy for the Zappos Print Lab, an exclusive collaboration series of feel-good patterned gear.

SOREL Sneaker Shop

I wrote copy for a SOREL site experience to promote the brand’s ridiculously good sneaker styles.

Site Placements

I developed messaging for brand features across Zappos’ homepage and various landing pages.

The Style Room

I developed monthly email + site copy for Zappos’ style-focused experience (a haven for fashionistas, if you will).

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