It me.
I’m Alana, a California-based Senior Copywriter and brand storyteller with a background in social media marketing and an on-the-side knack for embroidering portraits of your pets (yep).
I’ve spent nearly a decade in the e-commerce and retail space creating engaging copy & content for brands including Shopbop, Stitch Fix , Zappos, Sam Edelman, Rakuten Rewards, Michael Kors & more.
My body of work includes features on Reformation, Madewell, Ulla Johnson, STAUD, Zimmermann, Veronica Beard, Crocs, Birkenstock, Levi’s, AGOLDE…plus more names you probably know and love.
